You have probably heard something about influencers. You may have some idea about what defines an influencer but your knowledge may not go beyond that. One thing that is very important to remember is that influencers are critical to the success of your business.

The significance of social media influencers

The first thing that you have to do is to determine who is an influencer and then to choose the appropriate influencers for your particular business.

A good way to start your determination process is by figuring out why a particular person has influence over other people in your particular niche or industry. Of course, that influencer must have done certain things that made him or her earn that influencer status. From a marketing perspective, there are a few aspects that are the most prominent and the most important.

Reach: Your reach is defined as the amount of people who you have the potential to connect with (on any real level) through the influencer. No doubt, you will only be interested in those people who are valuable to your business.
Relevance: When you are at the point of identifying the influencers that are the most advantageous to your business, one of the driving factors is relevance. If what the influencer is doing and saying in no way connects with what you are trying to do with your business, the chances are very good that the person is not the right influencer for you. On the other hand, if the person’s approach is synergistic with what you are trying to do with your business, he or she is probably a good fit for you.
Resonance: At this point in the process, you have undoubtedly identified your target audience and you are building those relationships. Whichever influencer(s) you have identified as the most appropriate ones for your business, that person’s ideas must resonate not only with you but also with your target audience. If the information doesn’t resonate with everyone involved, you may have chosen your influencer incorrectly.
Determine your social media influencers
It is not always easy to determine who is the best social media influencers for your particular business. Logically speaking, you need to be certain that the influencers who you have identified for your business are actually the right choices. During your process of identifying those influencers, some of the things that you may wish to consider are the amount of people who follow that influencer and where the person ranks on the search engine pages.

As far as the number of followers is concerned, there are easy ways that you can do that, depending on the particular social media channels that you are researching. If you are researching a particular influencer, you should check him or her out on social media channels such as Facebook, LinkedIn, Google+, and Twitter. All of them will let you know how many connections that influencer has. Those social media channels will also allow you to get a strong sense of how involved that particular influencer is with other people online. That is another aspect that is important for you when you are choosing an influencer. Part of that engagement will be in the form of “likes” and part of it will be an actual discussion.

Your research will allow you to determine not only if the influencer is a subject matter expert but also if the person is someone with whom you want to associate on a human level.

Search engine optimization is another extremely important aspect of your decision. If the influencer doesn’t rank high on the search engine pages, you may need to rethink your decision. The search engine rankings are very important and anyone who feels that it is not necessary to pay attention to that is doing his or her business a tremendous disservice. You will see over time that the more top-quality content you share online, the higher your search engine rankings will be.

Pay attention to the engagement aspect
In order to choose the appropriate social media influencers, you will need to get to know them first. That means that you need to engage them. You will want to start valuable conversations (or, at least, one really meaningful one) with the influencer so that you really get to know what he or she stands for. If the person’s views are not a match for your own, it won’t work for your business.

When you start the conversation, make sure that you offer something of value to the other person. It would be a big mistake for you to wait for the other person to offer you value first. If you initiate this, you will have some control over the relationship, which is what you want. In general, the other person will react positively to what you are saying. That is exactly how you build the relationship (and hopefully it will be an enduring one).

If your content is valuable to the influencer, he or she will want to share your content with other people. Again, that is exactly what you want to happen. That increases your reach and your relevance. It will also potentially increase your search engine rankings.

Keep your connections with influencers going strong
At this point, you have done a lot of work to make sure that you cement the relationship with your influencer(s). In short, you have laid the groundwork (or foundation) for the relationship. However, your relationship with your influencers (just like all of your relationships) will need care.

Establishing your relationships is critical and it is a very important first step. However, after that, you will enter the maintenance phase of the relationship. In order to maintain those relationships, you need to continue to interact on a regular basis. You will need to capture the information of exactly who are your influencers in some way.

Creating lists may work very nicely for that. Although it will not cost you a penny to maintain those relationships, there will be a necessary investment on your part. You will need to invest time and effort. That should be pretty easy to do if you make the commitment. After all, it is your business and you will want to do everything possible to become as successful as possible.

Conclusion
Influencers are so important for your success. Just like all other important relationships, you need to establish the relationship, grow it, and maintain it properly. You will get a wonderful return on your investment. Like any other meaningful thing in life, your relationships with your influencers take work but are well worth the effort. As time evolves, you need to remember to be flexible with your market and with the people with whom you share such important, influential relationships.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

By Michael Cohn

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Have you ever asked yourself how a single person keeps on updating his blog with fresh content regularly without running out of ideas?

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Blogging a Book Is Easier Than Ever and Other Benefits of Blogging

Blogging a Book Is Easier Than Ever and Other Benefits of Blogging

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How to Build a Brand Image That Pulls Customers to Your Online Store

How to Build a Brand Image That Pulls Customers to Your Online Store

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Advertising and secrets of Craigslist

Today, Craigslist is one of the most well known of all online urban communities on the web. It allows people to place free classified adverts relating to various subjects, as well as having forums where people can discuss various topics.

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Logos labels badges retro vintage stamps designs

Logos labels badges retro vintage stamps designs

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Opt-in Email Plugin | Gain More Email Subscribers for WordPress

Gain More Email Subscribers | an Email Opt-In Plugin for WordPress

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Crushing it with YouTube

“YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.”

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WP Security Plugin-Acunetix

“Checks your WordPress website/blog for security vulnerabilities and suggests corrective actions such as Passwords, file permissions, database security, version hiding and more.”

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The New Eldorado: Video Streaming and Streaming Video Content Production

This newish technology, which provides a continuous stream of data, is awesome for many reasons. From the consumer’s perspective, it implies saving time since one does not have to download a file first, and then consume it.

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Fitness roller banner design

Get your Fitness roller banner designed today. Get In Touch Tell us about your new projects and see how we can help. Call: +44 (0) 7711 085 858 Details: After hours, leave a voicemail, a technician will be notified.   facebook Twitter Google+ Pinterest Youtube...
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Capricorn | Signs and Designs

If you are a Capricorn (December 22 to January 20), you are a personality to be reckoned with, but in a quiet, subtle way. These are people who will achieve whatever goal they set for themselves.

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How to Pick the Right Dentist

People must understand that a dentist who can be perfect for a certain kind of patient may not be good for the other type of patient. Your teeth and gums make up your smile. Everybody knows that a smile affects your overall personality. So people must choose the right...
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Sailing

All about Sailing

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SSH tunneling in your application

Using SSH tunneling for securing MySQL connections

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Corporate home page in WordPress

Corporate home page in WordPress

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WordPress Cheat Sheet

WordPress Cheat Sheet

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Fashion Company identity Mockup

          Fashion is often regarded, especially in academic settings, as a...
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Fitness layout

Check out a new fitness layout for WordPress

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The Lifestyle of a Vegetarian

One of the biggest injustices that the vegetarian movement has endured is that in popular culture, the image of a vegetarian is that of a fanatic hippy or cult member who is “off the deep end” and cannot think about anything else besides “saving a cow” and pushing vegetarianism on everyone he meets.

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Ebay Sellers Shopping On Black Friday Will Make You Thousands

Black Friday is a goldmine for eBay resellers. On one single day there are more profitable items for sale than during the entire rest of the year. If executed properly, Black Friday can easily create thousands of dollars in profit. This article explains in detail how to find and buy deals on Black Friday and then how to sell them on eBay for a profit.

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Promote your business with the right logo

A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies.

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Animal Farm – FREE – Editable PSD Template

FREEBIE – Editable PSD Template | Animal Farm Includes html, css and psd files | Download here…

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Color Psychology – Logo Design

When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our reactions are the result of our very human nature or if they are shaped by our socialization, but the reactions are very real. The human mind is hardwired to respond to color.

Marketing experts know about that powerful connection between consumers and color. They’ve done a great deal of research using carefully controlled experiments and have decided that color does have a b…

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Claudius Ptolemy | Signs and Designs

The astronomer Claudius Ptolemy lived from approximately 100-170 CE. Very little is known of him, including where he was born. Claudius means citizen of Rome, while Ptolemy means resident of Egypt. Some sources indicate that he was a citizen of Rome, others that he lived in Alexandria, Egypt.

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Great Gallery Layouts

Great Gallery Layouts

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10 Mistakes to Avoid When Buying a Hotel Business

The hotel business is thriving worldwide with an impressive 550 billion U.S. dollars revenue expected to come in this year as reported by Statista.

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How To Find The Perfect Venue For Your Event

When planning an event, you will need to find the most suitable venue to host in. The venue should be good enough to serve the needs of the event. For instance,

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Typical Basic Homepage Layout in WordPress

Typical Basic Homepage Layout in WordPress

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How to add media in WordPress

How to add media in WordPress

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Photography – WooCommerce Photography

This WooCommerce extension gets you set up to sell photos in the blink of an eye and makes creating products your fans and clients can buy as simple as dragging & dropping images! What do I need to create a photography eCommerce website? Theme Your website begins...
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Simple Page Ordering for WordPress

Order your pages, hierarchical custom post types, or custom post types with “page-attributes” with simple drag and drop right from the built in page list.

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Logo Design Buyer’s Guide

Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete explanatory manner. Its purpose is to create an unforgettable, familiar feeling on the mind of a potential client or customer. It’s undoubtedly a logo which can be termed as the heart of a company’s corporate identity. So in a nutshell a logo is a trademark of a company or organization.

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Edit Flow plugin

“Edit Flow empowers you to collaborate with your editorial team inside WordPress.”

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Better WP Security | iThemes Security

It takes the best WordPress security features and techniques, and combines them in a single plugin thereby ensuring that as many security holes as possible are patched without having to worry about conflicting features of the possibility of missing anything on your site.

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Have a Hobby? 7 Home Business Tips to Build an Income With It

Do you have a hobby that you enjoy and want to monetize for some extra income? Why not start out as a part-time operator marketing your hobby as a home-based biz.

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slider plugin – MetaSlider – Easy to use WordPress slider plugin

MetaSlider – Easy to use WordPress slider plugin. Create SEO optimised responsive slideshows with Nivo Slider, Flex Slider, Coin Slider and Responsive Slides.

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A Guide To Back Pain

The pain of it all, what do you know about back pain until you feel it yourself. You cannot truly know anything, yet according to statistics, the majority of people in the world suffer some degree of back pain.

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Creating a Q & A Platform

A recent trend with website owners that’s quickly becoming more popular is to have your own Question and Answer platform.

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Photography layout pack

Photography layout

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How to Display Your WordPress Posts in a Grid Layout

How to Display Your WordPress Posts in a Grid Layout

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Projects Layouts

Arial Photography Eros platea. Integer, mus est sagittis ac a enim! Scelerisque? Et tempor magna pulvinar sit et ac non, sed pellentesque elementum. Elementum, habitasse scelerisque ac eu lorem auctor natoque nunc tempor velit a turpis vel diam? Pellentesque et cum...
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American Style Restaurant

American Style Restaurant template / layout

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Ten Things Highly Successful Women Would Have Done Differently In High School

“What lies behind you and what lies in front of you, pales in comparison to what lies inside of you” – Ralph Waldo Emerson

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How to Get the Most Out of Your Partnership With Your PR Agency

Your public relations agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business’s brand image, ultimately increasing awareness of your business to current and prospective customers.

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5 Tips to Magnetize Your Book Web Site With Benefits

What will make your home page interesting? Good design plays an important part in your site’s overall effectiveness. But it’s not the flash that will interest your audience. It’s not the jingles that will connect with your visitor. It’s the benefits – the ‘what’s in it for me’ list that create interest and even desire.

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Blogging: A Powerful Tool With Endless Possibilities For Pharma Businesses

We all know that consumers go online to research for products they intend to purchase. This holds true for healthcare and pharmaceutical drugs as well.

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All in One SEO Pack Plugin

“All in One SEO Pack optimizes your WordPress blog for Search Engines (Search Engine Optimization)”

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Corporate Logo Embroidery by Embroidery Authority

In the rise of innovative technologies, there are things that have really become very sleek. For example, in just a touch of a dial, you can interact with the person based on the West even if you are located in the East.

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Templates, layouts and themes

Templates, layouts and themes

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A Strategy For Coming Up With A Great Book Title

Book publishing companies hire high-priced people to come up with a title or “headline,” because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible.

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Blurb Cards

Blurb Cards

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Crushing it With YouTube

Crushing it With YouTube The information contained in this guide is for information purposes only, and may not apply to your situation. The author, publisher, distributor and provider provide no warranty about the content or accuracy of content enclosed. Information...
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10 Ways Web Site Text Can Impact Your Readers

10 Ways Web Site Text Can Impact Your Reader’s

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New Simplenote App Updates for iOS, Android, and Mac

On the new Simplenote September 23, 2013Automatticsimplenote Last week we relaunched Simplenote, an app Automattic acquired along with Simperiumearlier this year. The coverage so far has been really overwhelming with great articles: But, even after my foray into...
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Full Branding Identity Kit For Your Business

Full Branding Identity Kit For Your Business

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Podcast Like A Pro

It’s the first anniversary of the Work Alchemy podcast! I’m so delighted to have brought you these inspiring and in-depth conversations with entrepreneurs and leaders who combine conventional business success with really making a difference in the world.

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WhatsApp – Download your Contacts

WhatsApp – Download your Contacts

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Blogging Bounty

The Network Marketers Guide To leads Through Blogs

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Cosmos & Psyche | Signs and Designs

According to Richard Tarnas, who also wrote of The Passion of the Western Mind, history is on the verge of a major shift, comparable to the one wrought by Copernicus and Galileo, but a seemingly antiscientific one:

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WordPress Video Tutorials

The online video explosion that we have seen the past decade has been nothing less than extraordinary. The web is now littered with countless videos about every single subject you can imagine…and I am sure more than a couple we can’t even fathom.

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Free Blogging Software

With the widespread use of the web service, many web hosting providers have created an alternative of free blogging which has an open source of blogging software packages. There have been popular blogging tools such as the WordPress, B2evolution and Nucleus.

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Wordfence Security | Secure your WordPress site

Wordfence Security | Secure your WordPress site

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The Travel Agency Layout and Template

The Travel Agency Layout and Template

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Download a Free Divi new shop layout

Download a Free Divi new shop layout

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Ascendant sign and Designs

Technically speaking, your rising sign, or ascendant, reflects the zodiac sign that was ascending on the Eastern horizon at the moment you took your first breath in this world. This is why an exact birth time is so vital to finding your accurate rising sign.

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Company, Homepage in WordPress

Company, Homepage in WordPress

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Facebook cover design

Get custom design Facebook covers, profile images, Facebook ADS and more. Get In Touch Tell us about your new projects and see how we can help. Call: +44 (0) 7711 085 858 Details: After hours, leave a voicemail, a technician will be notified.   facebook Twitter...
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Shortcodes Ultimate | WordPress Plugin

Shortcodes Ultimate | WordPress Plugin

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Blogging Software

With blogging becoming increasingly popular, there is also an increasing need for software to simplify the process of blogging. However, there are many different software packages available which can make selecting a package seem overwhelming.

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Awesome Business Layout Pages

Awesome Business Layout Pages

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Your Site, His Marketing: How Advertising Works On A Blog

Web logs or blogs, began as someone’s online journal,

a way to express opinions and thoughts and communicate

with others on a more personal level.

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Boom in Business, Boost for Translation

In a span of few years, from being an inconsequential back-burner area, translation has leapfrogged as a multi-billion-dollar industry.

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Top 7 Smartphones of 2016

Everyday new phones with all new features keep on blooming in the Smartphone world. Big ‘megapixels’, Monster ‘RAMs’ and Sexy ‘unibody aluminium’ leave no stone unturned to lure the customers.

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How to get a free website

How to get a free website including email, domain, hosting and more without spending any money. Using website builders available from various companies.

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5 Attitudes You Should Have When Starting Your Own Business!

Not every entrepreneur is the same. Some are born rich, some have university degrees, while others have none of these. Having a lot of money and a degree is not a requirement to be a successful business owner though.

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Advantages of Using Online Billing Software

The bill is an important statement that is in a printed, written or soft form and is used as a proof of money owed for goods and services. In any business, a bill plays an important role in managing the financial system properly.

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FREE | Architecture Editable PSD Template

FREE | Architecture Editable PSD Template

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Broken Link Checker

Broken Link Checker Description: “This plugin will monitor your blog looking for broken links and let you know if any are found. It monitors links in your posts, pages, comments, etc.” • Go to Plugins, then type in "Broken Link Checker" on the search box. Click...
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Adventures with Hypnosis

Hypnosis anecdotes and experiences of an orthomolecular psychologist. Some myths are refuted. Relaxation hypnosis used in behavior modification.

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How to Add Images to sidebar in WordPress

A simple image widget that uses the native WordPress media manager to add image widgets to your site.

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