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- Innovating Your Business to Become the Dominant Player in Your MarketInnovation is always the key to success for any small business. In this case study, we'll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.
- The Influence of Psychology in Marketing[…]
- How to Get the Most Out of Your Partnership With Your PR AgencyYour public relations agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business's brand image, ultimately increasing awareness of your business to current and prospective customers.
- Coaching: The Essential Skill In BusinessCoaching is now considered essential as a development tool in business. It's not yet as common as in sport, but is increasingly popular.
- Color Psychology – Logo DesignWhen we see colors, we connect with them instantly on a subliminal level. No one can be sure if our reactions are the result of our very human nature or if they are shaped by our socialization, but the reactions are very real. The human mind is hardwired to respond to color.Marketing experts know about that powerful connection between consumers and color. They’ve done a great deal of research using carefully controlled experiments and have decided that color does have a b...
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